GEHC – Marketing Specialist II

Information Technology, Sales/Marketing
Marlborough, Massachusetts
Job ID:
Rosemary James

Do you want to work for one of the largest “Healthcare” companies? They are currently looking for an “Marketing Specialist” to support their facility in Marlborough, MA.  If you’re interested and qualified, we urge you to apply!

Job Purpose:

The Marketing automation specialist will assist the digital technology team in set-up & migration of Marketo instance while working cross functionally with the salesforce team. 

Essential Responsibilities

  • Support user provisioning & user role maintenance in Marketo.
  • Develop operational workflows in Marketo for efficient workspaces & lead partitions management
  • Assist in ensuring data integrity through effective design of Marketo assets/campaigns and maintenance of bi-directional flow of leads and contact data through the CRM platform – Marketo and Salesforce.
  • Assist in set-up of new API integrations, management of existing integrations and custom API web services
  • Develop best practices for email campaign execution & compliance for GDPR & CAN-SPAM


  • A minimum of 2 years relevant experience in using Marketo
  • In-depth knowledge & experience with Marketo admin console and deep understanding of integration between Marketo and Salesforce.
  • Knowledge of advanced level concepts including Marketo custom objects, snippets, segmentation
  • Proficient in MS Office suite
  • Experience working on multiple projects with multiple stakeholders
  • Basic knowledge of HTML/CSS/JavaScript

Looking for Meaningful Work? We can help.

If you're a Marketing professional, you know that it can be difficult to find fulfilling work that advances your career. At the Ian Martin Group, we exist to connect professionals like you with meaningful work at industry-leading companies in your field. And we walk the walk, too: as a Certified B Corporation, we believe in using business as a force for good for people, our communities, and the environment.

We value diversity and inclusion and encourage all qualified people to apply. If we can make this easier through accommodation in the recruitment process, please contact us at

We encourage all qualified candidates to apply; however, only those selected for an interview will be contacted.