5 Ways Ontario is Driving Driverless Car Technologies

With potential benefits like fewer crashes, less time spent commuting, fuel savings, and reduced traffic on roads, the Conference Board of Canada suggests that the country could reap up to $65 billion in savings per year from autonomous vehicle developments. 

While the future impact of this technology will eventually drive major changes for those working in fields like transport; truck, courier, taxi and bus services; auto insurance; and vehicle parking, this isn’t only a career story about the future. There are already 150 Ontario companies and organizations involved in the autonomous and connected vehicle industry that employ a total of 10,000 employees. These firms, research centres, and universities are playing a key role in moving self-driving car technology forward. Here are just a few of the interesting advances related to autonomous vehicles that illustrate how Ontario is helping steer the future of this game-changing technology. 



Uber’s not just focused on getting you where you need to be today. The company is also thinking about the future with significant investment into self-driving car research. In May 2017, Uber announced it would open a research group devoted to driverless car technology in Toronto. The project is being led by renowned University of Toronto computer scientist, Raquel Urtasun. Keep an eye out on the streets around the University of Toronto and you may even spot one of the two autonomous Uber cars that are driving themselves. Don’t panic, though, there is always a driver behind the wheel that can switch the vehicle from autonomous to manual mode as needed. 


BlackBerry QNX 

October 11, 2017 marked an important milestone in Canadian transportation when the first self-driving vehicle was tested on a public road. BlackBerry QNX was the company that made this historic day in Ottawa possible. It is one of the over 70 companies in Ottawa’s autonomous vehicle ecosystem. The BlackBerry QNX Autonomous Vehicle Innovation Centre (AVIC) was unveiled in 2016 with a goal of accelerating connected and self-driving vehicle technology by developing production-ready software. While the name BlackBerry may be synonymous with smartphones, BlackBerry QNX has been supplying software to the automotive industry for over a decade that can be found in more than 60 million vehicles today. Given that cars will soon carry one of the highest concentrations of Internet of Things edge nodes and sensors and generate a vast amount of data, Blackberry is investing in technologies that will power the core electronics of connected and autonomous cars. 


SAE’s AutoDrive Challenge 

The SAE’s AutoDrive Challenge is a three-year autonomous vehicle competition that has eight North American teams competing to develop and demonstrate a full autonomous driving Chevy Bolt EV. Both the University of Toronto and the University of Waterloo have teams competing. From 2017 through 2019, the teams will work with real-world applications of sensing technologies, computing platforms, software design implementation and advanced computation methods such as computer vision, pattern recognition, machine learning, artificial intelligence, sensor fusion and autonomous vehicle controls. 



Aurora, Ontario-based auto parts giant, Magna’s  MAX4 technology is an autonomous-driving electronic platform that can be used on existing vehicles as well as future electric and hybrid cars and trucks. The platform can enable up to Level 4 autonomous driving capabilities in both urban and highway environments. Level 4 automation is only achieved when the vehicles can perform all safety-critical functions for the duration of a trip with the only input from a driver being related to the destination or navigation. Most vehicles on the road today equipped with some automation features are classified as Level 1 or Level 2, which means they require active monitoring by the driver. 


Autonomous Vehicle Innovation Network (AVIN) 

The  Autonomous Vehicle Innovation Network (AVIN)  Demonstration Zone in Stratford is the first of its kind in Canada and will allow researchers to hone autonomous vehicle technology and test vehicles in a wide range of everyday, real-life traffic scenarios. In addition to the Demonstration Zone, AVIN offers a Research and Development Partnership Fund, a Talent Development Program, and a Central Hub that will serve as a catalyst for conducting research, sharing information, and building connections amongst industry, research partners, and other stakeholders. 


Are you an automotive company in need of experienced engineers that can keep pace with the rapid change taking place in the industry? Speak to one of our Hiring Experts about how we can help you shift your staffing strategy out of cruise control.  

Shake the Trees: 4 Ways to Take Your Tech Talent Search Beyond the Job Board

If you’re not hearing from the type of candidates you were hoping for in your technical talent search, it may be time to cast a wider net. As the battle for technical talent continues to heat up, it’s no longer enough to just post an ad to an online job board, share it on LinkedIn and cross your fingers. Here are some additional channels to consider incorporating into your recruitment strategy.


Slack is a cloud-based team messaging and collaboration app that was initially developed as an alternative to email to help companies communicate more efficiently. It’s been so well received that there are now Slack public communities that have been created to allow people with common interests to communicate. Third party websites like slack list, Standuply and Slofile compile lists of public Slack communities to help people looking to connect with others with similar interests. These communities can be a great way to make connections with technical talent. The Ruby on Rails community, for example, has over 6000 people interested in Ruby on Rails from all over the world, including avid OSS contributors, full-stack engineers, founders of start-ups, backend engineers and students learning Ruby on Rails. Within each community, various topics are organized into subject-based channels.

Top Tip: Watch your manners. When you join a Slack community, take some time to get to know the culture of the community before you start to post and tailor what you write accordingly. When you have a good feel for the community, ensure you are posting on the most appropriate channel.


Meetup is a social networking site that connects people with similar interests and helps them organize offline group meetings. As Meetups happen in physical locations, it is very easy to search by location if you are looking for talent in a specific city. There is a great collection of technical groups. By searching Ruby On Rails, for example, within 100 miles of Toronto, you’ll find Meetup groups of Ruby developers and enthusiasts in Toronto, Kitchener and Waterloo. In addition to being able to see upcoming events, such as a Rail Pub Night, you can also search profiles of people within each group.

Top Tip: Be open and honest about who you are. As this is very much a social platform, members may not be expecting to interact with recruiters or potential employers. Review Meetup’s Usage and Content Policies as a first step before you begin to join groups.

Engage Employees as Evangelists

Employee referral programs are one of the most effective and efficient methods of recruiting technical talent. In addition to coming with a built-in reference, research shows that candidates who have been referred by employees tend to stay longer and be more productive. Equip your employees with the tools they need to communicate within their networks about open positions at your company.

Top Tip: Even if your organization doesn’t have an incentivized referral program in place, look for simple things you can do to engage more employees in your company’s recruitment efforts.

  • Ensure new job postings are shared internally with employees in a way that makes it easy for them to pass on the posting to people in their networks.
  • When employees speak at conferences or trade shows, include a slide at the end of their presentation with a call to action to those in audience to speak to them about employment opportunities with your company.

Connect with Passive Candidates

Your technical talent search shouldn’t be limited to only people who are currently looking for work. Partnering with a recruitment firm that specializes in technical positions gives your company access to a deeper network of talent that includes experienced candidates who may not even be looking at job postings.  Getting a call from a recruiter they respect about a new opportunity can often make candidates realize it might be time for them to consider making a change.

How Infotainment Technology Is Transforming the Auto Industry

In-vehicle infotainment systems provide information and entertainment for drivers and their passengers. Consumers can use the systems to navigate, listen to music, make calls, and more.

While you may think of these systems as fun add-ons for cars, they’re transforming the automotive industry. Here’s how.

Infotainment Is Creating New Business Models

Traditionally, automotive companies made their money from car sales. Once a car was sold, the company wouldn’t make any more money from it. To grow revenues, car companies needed to increase their one-time vehicle sales by expanding into new markets.

Infotainment technology is changing this traditional model. Car companies can charge monthly fees for access to their infotainment systems. This provides a new, recurring revenue stream for car companies. General Motor’s OnStar is a good example of the potential profitability of these systems. OnStar’s revenues are estimated to be about $1.5 billion annually.

Car Technology Needs to Be Upgradable

Modern cars are like computers on wheels. Like all other computers, they can become outdated as new technology is released. The speed of innovation is increasing, so cars with brand-new technology can become outdated in no time. Most of the cars people buy today will run the same software forever, according to The Verge. The only way to upgrade the cars is to buy a new one. Buying a new car just to get a better infotainment system isn’t practical.

The need for upgradable car technology is a big change for the auto industry. Now, automakers need to allow their infotainment systems to be updated. They need to decide how long they’ll offer support and upgrades for their past infotainment systems.

Most infotainment systems still can’t be upgraded over the air. Some systems can’t be updated at all. With other systems, you need to visit a dealership or use a USB drive to get a software update. Similar technology, like mobile phones, can be updated over the air using a Wi-Fi connection. Automakers will need to ensure their infotainment systems can do the same thing.

Increased Privacy Concerns

The growth of infotainment technology has brought increased privacy concerns to the auto industry. Carmakers are able to collect data not just about their cars, but about the people driving them. Information about passengers can also be collected. This data could be used for many purposes, not just ones that are related to safe transportation.

Automakers need to make sure the data they’re collecting doesn’t fall into the wrong hands. For example, when people sell their cars, or return their rental cars, they need to be able to thoroughly wipe their infotainment systems. They also need a way to provide consent for their data to be collected. These are challenging issues for infotainment engineers and others in the industry.

Security Concerns for the Automotive Industry

Infotainment technology is also bringing new security concerns to the automotive industry. Consumers are now worried about their cars getting viruses or getting hacked. According to one survey, 33 percent of consumers classify vehicle hacking as a serious problem; another 35 percent say it’s a moderate problem. Fifty-eight percent don’t think automakers can develop a permanent solution to vehicle hacking.

The automotive industry needs to ensure infotainment systems are safe and secure, not just useful and fun. This is a big challenge for the industry. To make secure systems and increase trust with consumers, automakers need to hire talented engineers. Over half of consumers say they’d be willing to pay a monthly subscription fee to ensure their cars were safe from hacking, so this presents another possible revenue stream for the industry.


Have You Considered Working in the Automotive Infotainment Market?

Are you looking for work in the engineering field? Engineering is an in-demand field, so talented engineers can have their pick of employers. You can look for exciting opportunities that enable you to work on meaningful projects.

To find these opportunities, don’t be afraid to branch out and look for work in areas you haven’t considered before. One opportunity you may not have considered is working in the automotive infotainment market.

What’s Automotive Infotainment?

New engineering graduates may have never heard of automotive infotainment before. Infotainment is a blend of two words: information and entertainment. Automotive infotainment systems are the vehicle systems that deliver information to passengers or entertain them.

Every car’s infotainment system is a bit different, so engineers can work on varied projects. These systems have some common features, though. Passengers can make phone calls, use GPS to navigate, or play audio content. They can deliver rear-seat entertainment, like movies or games. Some infotainment systems even connect to passengers’ mobile phones and can provide internet-enabled features like traffic conditions.

Engineers working in this industry can work to improve infotainment systems’ current features. For example, they can make the systems more user friendly or fix bugs in the systems. Or, they can help innovate brand-new features.

Currently, engineers are developing programs like pupil-based driver monitoring systems or navigation systems with holographic technology. If you’re interested in developing these types of interesting features, you may love a career in automotive infotainment.

Growth of Automotive Infotainment

The in-vehicle infotainment market is large, and it continues to grow. By 2021, the global market is projected to be worth $56.7 billion. That represents a compound annual growth rate of 8.4 percent from 2016 to 2021.

Significant growth is good news for engineers who are thinking about entering the in-vehicle infotainment market. It means the field has plenty of opportunities for new engineers. Both automakers and their suppliers will need many talented employees to keep up with growing demand.

Required Qualifications

If you’re interested in working in the industry, you may be wondering if you have the right background. The good news is that there are many different technologies in infotainment systems, so teams are multidisciplinary. Engineers from different backgrounds can make contributions to infotainment teams.

A background in either electrical or mechanical engineering can set you up for success in this market. Computer engineering, software engineering, or computer science backgrounds are also assets. Like other engineering fields, you’ll need at least a bachelor’s degree.

Finding Work in Automotive Infotainment

There are many ways to get started in the in-vehicle infotainment market. To get started, you could check online job boards. Most car companies have their own online job boards, so check the boards of any companies you’re interested in. Don’t just think about car companies, though. Their suppliers also need to hire engineers. These suppliers include major companies like Panasonic, Pioneer, or Harman International.

Job boards aren’t the only way to find work as an engineer. Networking is another great strategy. Get in touch with your old classmates from university and let them know you’re looking to get into the in-vehicle infotainment market. You could also go to events held by the Ontario Society of Professional Engineers. Events are held often in major cities, and you could meet engineers working in the infotainment market.

If you need more help finding employment, consider working with a technical recruiter. Industry-specific recruiting firms have experience placing engineers and could help you break into infotainment. By working with a recruiter, you could find out about jobs that aren’t advertised on job boards. These positions can help you get the experience you need for a fulfilling career in the industry.


Global Automotive Infotainment Systems Market Is Projected to Reach $49.5 Billion by 2025

Automotive infotainment is an exciting industry, and it’s only getting better as time goes on. If you need to hire engineers for your team, knowing more about the market’s future direction can help. You’ll be able to make more strategic hiring decisions with up-to-date industry knowledge.

First, you need to know the size of the market. The global automotive infotainment systems market is huge, and it’s only getting bigger. In 2016, the global market was worth $33.78 billion. By 2025, the value of the market is projected to reach $49.5 billion. Those numbers should be exciting to anyone working in the automotive infotainment industry.

What’s driving the growth of the automotive infotainment systems market, and how is the market changing? These are interesting questions for people in the industry. Knowing the answers will give you the information you need to build a solid infotainment team.

Here’s what you need to know about the growth of the automotive infotainment systems market.

What’s Driving Market Growth?

There are many factors driving the impressive growth of the global automotive infotainment systems market. The increasing production and sale of cars is one of these factors. By 2021, global automobile production is projected to increase by 21 million units. Those new cars will need infotainment systems.

Emerging markets are driving the increase in production. About half of the increase in production is due to increased demand in China. Incomes are rising quickly in China. In 2000, only four percent of China’s urban population was considered middle class, but by 2022, 76 percent will make up the middle class. That means many more people will have money to buy cars.

Changing customer preferences are also contributing to the growth of the automotive infotainment systems market. It’s no longer enough for a car to just be a vehicle that gets people from point A to point B. Now, cars need to be entertaining. They need to be customizable. Infotainment systems make the driving experience more fun for today’s customers.

A rising awareness of safety is another factor. In the past, only higher-end cars had backup cameras. They were an extra feature that could make backing up into parking spaces easier, but they weren’t common. Now, there’s more awareness of the dangers of backover accidents: Every year, about 200 people are killed when drivers accidentally reverse over them. Another 14,000 are injured in these accidents. By May 2018, all new cars sold in the United States need to have backup cameras. This new awareness of safety is helping to drive growth in the infotainment market.

Segments of the Global Market

There are five main segments of the infotainment market. North America, Latin America, Asia-Pacific, Europe, and Middle East and Africa. As of 2016, the North American market had a market share of 26 percent. The market share in other regions is steadily increasing, though.

In Europe, the market is projected to grow at a compound annual growth rate of 5.4 percent. By the end of 2024, the European market should make up nearly 20 percent of the global infotainment market. Asia-Pacific is growing fast, too. That market is projected to grow at a compound annual growth rate of 5.9 percent. With that growth rate, the Asia-Pacific market will make up 26.3 percent of the global market by 2024.

Trends in the Industry

One of the trends in the infotainment industry is the growth of smartphone-enabled infotainment systems. These systems are connected to the drivers’ smartphones to provide additional features. For example, when systems and smartphones are connected, drivers can use apps on their smartphones to locate their cars in busy parking lots. Or, they can tell their infotainment systems to run regular diagnostic checks on their cars, using smartphone apps.

Rear-seat entertainment systems are also picking up growth momentum. Between 2015 and 2022, rear-seat systems are projected to grow with a compound annual growth rate of 24.6 percent. These systems are getting better, and they’re competing with tablets. They now offer features like gaming, Wi-Fi, and connectivity.

On-board infotainment systems are becoming mainstream. While they used to be reserved for higher-end cars, they’re now starting to be seen as a more standard feature. That means there’s an opportunity to expand into lower market tiers. Infotainment system manufacturers have the opportunity to expand into the economy car market.

Recent Developments

As you know, the infotainment industry is always moving forward. Talented engineers develop new technologies to make their systems better and easier to use. The development of navigation systems with holographic technology is one of these exciting new technologies. These systems display virtual indicators on the road ahead of the car, so drivers can navigate without having to look at a distracting navigation screen.

Another recent development is the pupil-based driver monitoring system. This system monitors increases in drivers’ pupil dilation. This helps determine drivers’ mental workloads. If the system determines drivers are tired or distracted, it tells the cars’ other safety systems to adapt. For example, if drivers are distracted, these systems can automatically put their mobile devices in do-not-disturb mode.

Audio systems with active noise cancelling technology are another recent development in the infotainment market. These systems let drivers use their infotainment systems even in noisy environments. For example, if they’re driving with the windows down, they’ll still be able to use the voice controls of their infotainment systems.

For your company to make these kinds of exciting innovations, you need the very best engineers on your team. To be competitive, it’s not enough to have a team that’s merely good enough. You need top talent. How can you find the innovative engineers you need? You need an essential guide to hiring engineers.

Factors Restraining the Industry’s Growth

While safety concerns are helping to fuel the growth of the industry, they’re also holding it back. Car infotainment systems can be distracting for drivers. For example, drivers could adjust their navigation systems while they’re driving down the highway. Less user-friendly systems could require a lot of adjustment, not a simple click of a button. When drivers are looking at their screens, they could get into accidents. Making these systems less distracting is an important goal for infotainment teams.

Surprisingly, even infotainment systems that use voice commands are distracting to drivers. After making a voice command, drivers need up to 27 seconds to return their full attention to the road. Even the most user-friendly systems, with clear commands and good voice detection, distract drivers for at least 15 seconds. A big challenge for people working in the infotainment industry is figuring out how to make voice command systems less distracting.

Privacy concerns are another factor holding back the infotainment industry. Infotainment systems are capable of gathering information about cars, drivers, occupants, and even other vehicles on the road. Drivers may worry that there’s no way for them to wipe the information stored by the infotainment system. If they sell their cars or return their rentals, they may worry the next driver will be able to access sensitive information. This is a big problem that people working in the industry need to solve. Solutions may include making it easy for drivers to wipe their data or turning off collection of some types of data.

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7 Surprising Statistics about the In-Vehicle Infotainment Industry

Electronics engineering is one of the most in-demand engineering occupations in Canada. These engineers work on exciting projects, like in-car infotainment systems. Since they’re in such high demand, using this guide to hiring engineers will help attract top talent.

Here are some interesting statistics about in-vehicle infotainment to keep in mind while you’re hiring.

1. Value of the Global Market

The in-car infotainment market is very large. Globally, the market is projected to be worth $35.2 billion (in US dollars) by 2020. The largest market is in Europe, while the Asia-Pacific market is the fastest-growing market. The global market is growing because of developments in high-definition in-dash displays, voice recognition, and other new technologies.

2. Prevalence of Internet-Connected Cars

As of 2015, 35 percent of new cars were connected to the internet. By 2020, it’s projected that 98 percent of new cars sold will be connected to the internet. All new cars are predicted to be internet connected by 2025. These are exciting statistics for people working in the in-vehicle infotainment industry.

3. Value of Infotainment Systems

Customers are willing to spend a lot of money on connected car technology. Research has shown customers will spend as much as 15 percent of a car’s list price on this technology. Customers may spend as much as $10,000 for the convenience of an infotainment system.

4. Customer Satisfaction Levels

Customers who have in-vehicle infotainment in their cars are very satisfied with the technology. Among people with vehicle-to-driver communication, 91 percent say they’re satisfied. 89 percent of customers are satisfied with the internet-enabled navigation in their cars; the same percentage are satisfied with their vehicles’ mobile applications. Eighty-seven percent of customers are satisfied with the voice-activated controls and features in their cars.

5. Ease of Use Concerns

While customers report high satisfaction levels with in-vehicle infotainment systems, the learning curve for these systems can be steep. Many people struggle to learn how to use their systems. During the first few weeks of ownership, 60 percent of people report problems learning how to use the system. One-third of new users report problems like system malfunctions or trouble with the voice controls.

Age plays a big role in how easily people learn how to use their in-vehicle infotainment systems. Drivers who are 65 and older report more frequent trouble than drivers of other age groups.

Infotainment engineers need to remember that people of all ages will be using the systems. Ease of use needs to be considered when designing systems.

6. Security Concerns among Customers

High-profile hacks have made some customers nervous about the safety of in-vehicle infotainment systems. Forty-one percent of customers say they’ll keep these concerns in mind when they’re shopping for a new car. Thirty-three percent say these hacks are a serious problem, while 35 percent say the problem is moderate.

For people working in the infotainment industry, these statistics are important. Teams need to work hard to make their infotainment systems safe and secure.

7. Older Features Are Surprisingly Popular

Infotainment engineers spend a lot of time developing new and exciting features for in-vehicle infotainment systems. These systems can control audio, deliver entertainment for rear-seat passengers (like movies or social networking), and even send text messages. Your team probably has some big ideas for the future of infotainment.

However, customers still like older features. Eighty-four percent of drivers still listen to AM or FM radio in the car, and 64 percent still listen to CDs while they’re driving.

While your team may be excited to incorporate new features in your systems, don’t forget to include these old favourites.

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Emerging Vehicle Technology: 5 Trends Hiring Managers Should Know About

Modern cars have become veritable entertainment platforms in their own right. Back in the old days, drivers would have to rely on a radio or tape deck to entertain themselves on long trips. Now, passengers have fully integrated consoles at their fingertips. This vehicle technology can integrate with other devices and respond to voice requests, offering car owners unprecedented control over their driving experiences.

However, it’s not always easy to stay on the cutting edge. Companies that design infotainment for these systems need to adjust their products to fit new advancements. It takes vigilance to prevent obsolescence, so these organizations need to be more aware than ever.

That’s why these firms must hire professionals who can stay ahead of the curve. Fortunately, there are ways for hiring managers to anticipate changes in the vehicle technology industry. Read on to learn about a few prevalent trends in the field and how you can use them for your own purposes.

1. Solutions Need to Be Integrative and Intuitive to Compete

Connectivity is the name of the game when it comes to technology. Devices need to be able to sync with one another effortlessly, and in-vehicle solutions are no exception. Users want to be able to connect their smartphones with their consoles, and this becomes much easier when the two devices feature similar interfaces.

As Google and Apple move further into the vehicle technology market, companies will need to ensure their infotainment performs optimally on these devices. Those that refuse to adopt integrative techniques will find themselves shut out when millions of new cars go on the market. As a result, hiring managers need to find experts in iOS and/or Android systems, as well as how console operating systems will differ from their mobile counterparts.

2. Streaming Is Key

Physical media storage has become cumbersome. Instead of taking up space on a device, modern consumers prefer to simply stream media from cloud-based services such as Netflix and Spotify.

Automobile manufacturers have recognized this, which is why they’ve begun to integrate Wi-Fi hubs and other features into their vehicles. If hiring managers want to keep up with their competitors, they need to recognize these trends and find professionals who know how to take advantage of them.

3. Engineers Are Crucial

It should come as no surprise that software engineers are essential to developing vehicle technology. After all, any company that develops computer applications needs engineering talent.

However, managers might not know which specific qualifications to prioritize. Necessary skills will vary based on the engineer’s specific role, but most companies generally require five years’ experience with everything from diagnostics to cybersecurity and more.

4. Seek Versatile Professionals

Any rapidly changing industry needs professionals who can adjust at the drop of a hat. In-vehicle technology is no exception. A project may lead to incorporation or removal of elements at any time, so engineers and other workers need to be able to pivot from one task to another.

When finding the ideal job candidates, managers need to gauge soft skills and other criteria to determine whether prospective employees can keep up with the shifting nature of the industry.

5. Work with an Engineering Recruitment Firm

Balancing present needs with future demands is never easy, but it’s especially difficult in a rapidly changing field like in-vehicle technology. When hiring managers find themselves in a pinch, they can always rely on recruitment firms.

These agencies find qualified talent quickly, so managers never have to worry about finding a candidate who suits all of the above criteria.

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7 Tips for Hiring in the Automotive Infotainment Market

The market for engineers is very competitive, especially in the automotive infotainment market. Every company wants talented engineers for their projects, but not every company can find them. Ninety-five percent of hiring managers say they have trouble filling open engineering positions.

If you’re struggling to find the best engineers for your infotainment team, this essential guide to hiring engineers will help put you on the right track. Here are seven tips for hiring in the very competitive automotive infotainment market.

1. Ask Your Network

As a hiring manager of engineers, you probably know a lot of people in the engineering field. Other managers at the company, past colleagues, or old classmates could know someone who’s looking for a job. They can put you in touch with talented engineers you wouldn’t have been able to find otherwise. Plus, when someone comes recommended by a person you trust, you can hire confidently.

2. Ask for Employee Referrals

Hiring through an employee referral program is an effective recruitment tool. Your existing employees can help you find talented workers for your team. As infotainment engineers, they have a lot of connections in the industry. Let your employees know you’re hiring, and tell them what type of candidates you’re looking for. They may have friends or old coworkers that would be a perfect fit for the team.

3. Write Clear Job Postings

Have you ever read a job posting and had no idea what the job entailed? Many companies write vague or generic postings that don’t give applicants much information. If you write vague postings, candidates may get confused. They won’t know what type of work they’d be doing.

The highly talented infotainment engineers you want to hire won’t waste their time trying to decipher unclear posts. Write posts that detail the day-to-day responsibilities of the position and the skills and experience needed to succeed. Be as clear and specific as possible to more easily hire engineers.

4. Branch out from Job Boards

A lack of quality applicants is one of the biggest struggles for hiring managers of engineers. After posting a job ad on an online board, you may be swamped with candidates who aren’t the right fit. After reading through all the resumes, you may not find a single person you want to interview. That’s why hiring managers should branch out. Don’t just rely on online job boards. Use other methods, like social media, to find candidates.

5. Sell the Position

Job interviews aren’t just an opportunity for you to find out if candidates are right for the job. They’re also an opportunity for candidates to find out if the job is right for them. During interviews, remember that your candidates are also evaluating you and the company. Try to find out what candidates are excited about, and try to sell them on relevant aspects of the job.

Candidates should be excited about working for you by the end of the interview. If they’re not excited, they can easily get a job somewhere else.

6. Emphasize Interesting Work

Since engineers are in high demand, they don’t need to settle for jobs that will bore them. They can search for opportunities that will be more exciting and interesting. During interviews, talk about the interesting work your infotainment team has done in the past. This gives candidates an idea of the type of work they’d be doing on a day-to-day basis if they join your team.

7. Use a Recruiting Agency

Since the market for automotive infotainment engineers is so competitive, you may still struggle with hiring after following these tips. There’s nothing wrong with admitting you need a bit of help with hiring.

A recruiting agency can hunt for talented infotainment engineers for your team. Recruiters have large networks and are experts at finding candidates for companies. In no time, they can find the perfect engineers to join your team.

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