If you’re not hearing from the type of candidates you were hoping for in your technical talent search, it may be time to cast a wider net. As the battle for technical talent continues to heat up, it’s no longer enough to just post an ad to an online job board, share it on LinkedIn and cross your fingers. Here are some additional channels to consider incorporating into your recruitment strategy.
Slack is a cloud-based team messaging and collaboration app that was initially developed as an alternative to email to help companies communicate more efficiently. It’s been so well received that there are now Slack public communities that have been created to allow people with common interests to communicate. Third party websites like slack list, Standuply and Slofile compile lists of public Slack communities to help people looking to connect with others with similar interests. These communities can be a great way to make connections with technical talent. The Ruby on Rails community, for example, has over 6000 people interested in Ruby on Rails from all over the world, including avid OSS contributors, full-stack engineers, founders of start-ups, backend engineers and students learning Ruby on Rails. Within each community, various topics are organized into subject-based channels.
Top Tip: Watch your manners. When you join a Slack community, take some time to get to know the culture of the community before you start to post and tailor what you write accordingly. When you have a good feel for the community, ensure you are posting on the most appropriate channel.
Meetup is a social networking site that connects people with similar interests and helps them organize offline group meetings. As Meetups happen in physical locations, it is very easy to search by location if you are looking for talent in a specific city. There is a great collection of technical groups. By searching Ruby On Rails, for example, within 100 miles of Toronto, you’ll find Meetup groups of Ruby developers and enthusiasts in Toronto, Kitchener and Waterloo. In addition to being able to see upcoming events, such as a Rail Pub Night, you can also search profiles of people within each group.
Top Tip: Be open and honest about who you are. As this is very much a social platform, members may not be expecting to interact with recruiters or potential employers. Review Meetup’s Usage and Content Policies as a first step before you begin to join groups.
Engage Employees as Evangelists
Employee referral programs are one of the most effective and efficient methods of recruiting technical talent. In addition to coming with a built-in reference, research shows that candidates who have been referred by employees tend to stay longer and be more productive. Equip your employees with the tools they need to communicate within their networks about open positions at your company.
Top Tip: Even if your organization doesn’t have an incentivized referral program in place, look for simple things you can do to engage more employees in your company’s recruitment efforts.
- Ensure new job postings are shared internally with employees in a way that makes it easy for them to pass on the posting to people in their networks.
- When employees speak at conferences or trade shows, include a slide at the end of their presentation with a call to action to those in audience to speak to them about employment opportunities with your company.
Connect with Passive Candidates
Your technical talent search shouldn’t be limited to only people who are currently looking for work. Partnering with a recruitment firm that specializes in technical positions gives your company access to a deeper network of talent that includes experienced candidates who may not even be looking at job postings. Getting a call from a recruiter they respect about a new opportunity can often make candidates realize it might be time for them to consider making a change.
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